Official University logos
Access guidelines and downloads for the official 人妻少妇专区 logos to ensure consistent and professional use in your materials.
Showcasing Rochester with Confidence
Explore the official logos, marks, and guidelines that bring the 人妻少妇专区鈥檚 identity to life. From unit marks to spirit logos, this page has everything you need to represent Rochester with professionalism and consistency.
On this page, you鈥檒l get visual examples of branding elements, and get access to downloadable assets. You can also聽explore FAQs聽about the right (and wrong) approach for showcasing logos and marks.
There are two 鈥渟pirit logos鈥 in the University鈥檚 graphic identity system: The Spirit R logo and the Rocky. These are designed to be used on the following items:
Download our Spirit Logos Guide for a comprehensive overview of when and how to use these assets. If you have any questions or need additional help, please contact our office.
The official seal of the 人妻少妇专区 (the corporation) is an emblem of authenticity, and has limited use cases. It is reserved for specific official circumstantial events and materials, often by the President and the Board of Trustees.
If you鈥檙e interested in using the University鈥檚 official seal, please contact us.
Unit marks were developed to provide the highest designated academic units of the University a coordinated and consistent look, while still prominently featuring their recognized name.
Just like the University logo, each of the standard unit marks has three lock ups of the shield and their name. In each configuration the relative position and proportions of the elements should not be changed in any way.
The rules for usage of the unit marks are the same as those for the University logo. By downloading these files, you are agreeing to follow the standards and guidelines outlined on this website.
The University logo and unit marks are the official graphic representations of the University and its major divisions鈥攁 visual shorthand of the University brand, so they should be used like you would use your signature to represent yourself on a document. The logo and unit marks should be applied to all forms of communication with the general public. In most cases, the logo or unit mark will appear small and unobtrusive. When they are the only image on a printed piece or merchandise, they could have a more prominent visual treatment and placement.
It鈥檚 not wrong to attach the registered mark, but it is only required on products that are to be sold to the public. Such products must be processed through the University鈥檚 licensing partner,聽
No. The official seal is not the 人妻少妇专区鈥檚 logo. It is the official seal of the 人妻少妇专区 (the corporation). It is the emblem of authenticity. The seal has limited use. It is used for events and materials of a ceremonial nature or official activity by the president and the Board of Trustees.
Barnes & Noble Bookstore has been granted special permission to use the official seal on a limited number of premium gift and recognition items. No other uses are permitted unless they meet the criteria of the preceding question.
Individual departments, centers, programs, and groups may not have logos.聽Contact聽us to review your branding options.
We discourage the use of both treatments in formal writing and recommend spelling out 鈥溔似奚俑咀区鈥 or using the word 鈥淩ochester鈥 to refer to the University when the meaning is clear. It is not recommended for graphic applications because 鈥淯R鈥 is a prominent and integral element of the UR Medicine brand, and its use to represent groups not associated with UR Medicine is misleading.
Putting a University logo at the end of your email signature to make it official is unnecessary. It increases the file size of your emails and is susceptible to rendering poorly on some devices. It is better to allow your email address to certify your email鈥檚 official University status.
EPS files are high-resolution, scalable vector graphics and the standard for all design and print production software (e.g., Adobe Illustrator, Adobe InDesign, Affinity Publisher) and are meant to be placed/imported into layouts, not opened. Therefore in every logo ZIP file we include a PDF file that displays each included mark and its corresponding filename. This reference will help the user determine which file is the most appropriate for the given situation. There are many office software products that don鈥檛 allow EPS files to be read or do a poor job reproducing them (specifically Microsoft Office for Windows). While the logo files can be converted to other file formats for use with other software products, it is discouraged, as they can easily and inadvertently be converted into a poor-quality format.聽Contact us聽for help with this technical question. If the files are simply meant to go to a vendor for use, have the vendor download the files.
The short answer is 鈥淣o.鈥 Our office has a lot of experience working with vendors to resolve such issues. Embroidering the marks well is a common difficulty, and we have developed embroidery-optimized versions for this use.聽Contact us聽for help.
It is unlikely that you鈥檒l find a perfect match from any manufacturer unless they can custom-make the product to our specifications. Consider starting with a white, yellow, black, blue, silver, or gold-colored product. If an exact match to the University colors is not possible, we recommend erring on the side of a darker blue than PANTONE 541C and a more orangish yellow鈥攁s opposed to a lemony yellow鈥攖han PANTONE 109 C. We can help you make the right decision鈥contact us聽for support.
We recommend that you聽contact us聽to see if we have any advice on how to handle your unique situation. Our rule of thumb is, however, that not using the logo is preferable to using it where it will be reproduced poorly. Instead, use 鈥溔似奚俑咀区.鈥 Do not try to mimic the arrangement of the words or the typeface of the logo.
No. We have a special version of the one-color logo file that is available for foil stamping or printing with a light-colored ink on a dark background. This also pertains when the logo is engraved or sand-blasted onto a clear material like a glass door or an acrylic award. Please聽contact us聽for access to this file.
Treat any transparent object as a dark background and use the appropriate version. This applies to decals as well as engraving.
Learn more about the University鈥檚 brand guidelines to ensure everything on your website aligns with Rochester鈥檚 values, identity standards, and professional presentation. These resources provide the framework to keep your digital projects polished and consistent.