人妻少妇专区

Over 40 million Americans鈥攐r 12.7 percent of the population鈥攍ived with a disability in 2017, according to the聽US Census.

Disabilities can include difficulties or impairments (temporary or permanent) with vision, hearing, cognition, or mobility. People with disabilities often use assistive technology to access digital content in their preferred format. Examples include:

• Screen readers or magnifiers
• Closed captioning
• Voice command
• Spelling and grammar tools
• Mind or site maps

In order live up to the聽人妻少妇专区鈥檚 values聽of diversity, inclusion, and access, our digital content鈥攊ncluding social media posts鈥攕hould be accessible to all users.

Use plain language

Generally speaking, social media content that is easy to read and understand will be more accessible for everyone, including people with cognitive disabilities and non-native English speakers. Write using clear prose in short sentences and paragraphs. Avoid jargon and be sure to spell out acronyms on first reference, especially since these can be confusing when read separately without context or explanation.

Include subtitles, closed captioning, or transcripts

Videos posted to social media should include captions or audio descriptions. Facebook lets page account managers upload captions as an accompanying SRT file and聽enable closed captions on Facebook Live broadcasts. YouTube can automatically create captions for video uploads (just be sure to double check the auto-captioning to fix any errors).

Podcasts or other audio-based media, meanwhile, should have accompanying transcripts readily available.

Write alt text, image descriptions, and captions

Alternative text, known as alt text, provides a textual alternative to images, media, and other non-text content (animations, charts, infographics, etc.) on the web and social media.

When writing alt text for non-decorative visuals, remember to:

• Describe the image itself within the context of the social media post.聽For example, if the Instagram caption doesn鈥檛 describe the accompanying photo in a meaningful way鈥攑erhaps you鈥檙e using a quote along with a scenic campus photo鈥攖hen you鈥檒l want to manually add an image description (under 鈥淎dvanced Settings鈥�). Alternatively, you can incorporate the alt text into the social media post itself, like so:

• Be succinct.聽The commonly used JAWS screen reader, for example, will subdivide alt text that is more than 125 characters.
• Avoid redundancy.聽No need to include 鈥淚mage of鈥︹�� in the description since the alt attribute implies that information.
• End the alt text with a period, which makes the screen reader pause after the last word.
• Use dashes for acronyms,聽otherwise the screen reader tries to read the acronym as a word. For example, you might write 鈥淯SA鈥� as 鈥淯-S-A鈥� in the alt text so the screen reader doesn鈥檛 pronounce it as 鈥渦sa.鈥�
• Avoid 鈥渂urning鈥� text onto images.聽Any important information that is burned or embedded into the image should be easily readable and conveyed in the alt text.

For longer descriptions (needed for, say, an infographic or chart), use the caption and then write alt text that complements the caption by enhancing, clarifying, or contextualizing rather than repeating information.

Learn more about聽. Another good resource is聽聽written by a web developer with vision impairment.

Turn on or edit alt text

Here鈥檚 how you can turn on the alt text or image description function on these common social media channels:

• 聽鈥� Profile > Settings and privacy > Accessibility > Compose image descriptions

• 聽鈥� Instagram adds automatic alt text using object recognition technology, but you can create your own. On the 鈥淲rite a caption鈥︹�� screen, click Advanced Settings (at the bottom) > Write Alt Text (under Accessibility)

• 聽鈥� Facebook also uses automatic alt text, but you can write your own when you want to provide a better description

As institutions on social media, it鈥檚 our responsibility to make these kinds of shared spaces welcoming ones for our own communities of fans and followers.

Opt for camel case with hashtags

Appropriate spacing between words improves readability, but hashtags on social media don鈥檛 use spaces. So try to use 鈥渃amel case鈥� for hashtags. Camel case means capitalizing the first letter of multiple words in a hashtag, which makes the hashtag appear to have humps (like a camel鈥檚 back). This makes it easier for people to read and understand the hashtag.

Compare #WomensHistoryMonth versus #womenshistorymonth, #FridayReads versus #fridayreads.

Describe the content

You can explicitly describe the content you鈥檙e linking to or featuring in your social media post (e.g., [PIC], [VIDEO], [AUDIO], [GIF]).

Doing so lets users, including those with screen readers or limited data on their mobile devices, know what to expect before clicking a link. 鈥淧redictability is a key component of accessibility,鈥� says聽.

Create posts in multiple formats

Social media is constantly changing, with new and improved accessibility features added regularly. In 2018, Instagram introduced the ability to create customized alt text, a positive step in the direction of accessibility. But as of this writing, Instagram Stories, those posts and videos that vanish after 24 hours, still lack certain basic accessibility features.

Of course, there are workarounds, such as editing and captioning apps, tools, tutorials, and hacks. We find it can also be useful to post your social media content in multiple formats and on multiple channels, ensuring that people can access the information in their preferred ways.

Sources and resources