Corporations such as and have made headlines by taking positions on divisive issues. But is it wise for corporations to take political stands? How does doing so affect their image, customer loyalty, and ultimately their bottom line?
, the Ani and Mark Gabrellian Professor and an associate professor of political science and business administration at the 人妻少妇专区, appeared recently on Capitol Pressroom, a WCNY radio production, to discuss mixing advocacy and business. Primo, an expert in American politics, campaign finance, and corporate social responsibility, was joined on the radio show by New York State Assemblyman Sean Ryan, a Democrat from Buffalo.
鈥淭raditionally companies have wanted to stay out of the political fray when it comes to contentious social issues,鈥� Primo told host Susan Arbetter. But he added that corporations are increasingly being pushed by their employees or customers to take stances on hot-button topics.
鈥淭he challenge that a corporation faces is pretty much, no matter which position you take on a contentious social issue, you are going to alienate some customers. So really it鈥檚 a matter of picking your poison: which set of customers do you want to alienate?鈥�
- Listen聽to the with WCNY’s聽Capitol Pressroom
