Entrepreneur Craig Dubitsky 鈥�87 partnered with actor Robert Downey Jr. to create a new brand with a social mission.
alumnus and entrepreneur Craig Dubitsky 鈥�87 has teamed up with actor Robert Downey Jr. to build a brand with a social mission.
The brand is and its first product is coffee. Happy partnered with the to aid in the group鈥檚 efforts to destigmatize mental illness and encourage freer conversation about mental health. Happy鈥檚 single-serve pods are sourced through Rainforest Alliance鈥揷ertified farms, and the products come with a QR code linking to the NAMI website and its mental health resources. NAMI was granted an equity stake in the company.
Dubitsky cofounded Eos skin and body-care products and the oral-care company Hello products, which was acquired by Colgate-Palmolive in 2020. Happy is designed to help consumers 鈥渞ediscover the magic in the everyday,鈥� Dubitsky says. at the time of the company鈥檚 launch, 鈥淚 love this idea of turning commodities鈥攕omething that鈥檚 generally widely available and does something鈥攁 little bit more desirable and interesting.
This story originally appeared in the 2024 issue of Rochester Review,聽the magazine of the 人妻少妇专区.
