Alumni Gazette

Mike Lyons 鈥88S (MBA) will never forget January 3, 1993. The lifelong Buffalo Bills fan sat slumped in the stands of what was then Rich Stadium, his spirits dashed as halftime descended on his beloved team, already down by 25 points in a mild-weather matchup against the Houston Oilers.
Friends were packing up their seat cushions and coolers, sparing themselves the slow torture of a certain loss and bemoaning a sorry end to the regular season. They indulged in a little lighthearted heckling of Lyons and his cockeyed refusal to throw in the rowdy rag.
鈥淥h, they said I was out of my mind,鈥 he recalls. 鈥淏ut I was an optimistic Bills fan then, and I still am today.鈥
Such stalwart support has had its rewards. Staying in his seat that day, Lyons watched as the Bills staged a history-making comeback鈥攕till the biggest single-game turnaround for a team in the NFL.
But for the past 15 seasons, the team has failed to make a playoff appearance, and Lyons hopes to be in on the start of a bigger turnaround.
He has parlayed his passion for the squad into a head-office position that he calls a 鈥渄ream come true.鈥 Named last November as director of the Bills鈥 first analytics department, he will collect and use data points from both the business and sporting sides of the franchise to optimize the team鈥檚 decisions on everything from draft choices to fans鈥 experiences to the performances of each player鈥攁ll with the goal of increasing the team鈥檚 tally of wins.
Call it a career Hail Mary, Lyons鈥檚 opportune, why-not-give-it-a-shot vie for the job. His sister, Brigid Maloney, an attorney living in Buffalo, caught last year鈥檚 press conference during which team president and CEO Russ Brandon announced plans to create an analytics department鈥攁 move growing in popularity across the NFL, with about a third of the league鈥檚 teams by then already employing a more data-driven approach to team management.
Maloney knew, as head of such an effort, her brother could put to use the considerable information management skills he鈥檇 been honing the last 26 years at Xerox.
鈥淚 didn鈥檛 think this kind of job existed,鈥 Lyons says.
Much of Lyons鈥檚 work will be done ahead of, rather than during the games, and he鈥檒l travel with the team only occasionally. And he need not fret about stepping on any cleats; he鈥檒l present objective analyses to the coaches, who will then make the delicate decisions about whether and how they鈥檙e applied on the field.
鈥淩ather than using simple observations, we鈥檙e able to quantify characteristics,鈥 he says. 鈥淚t鈥檚 just a better way to understand likelihoods.鈥
Lyons, who earned a bachelor鈥檚 degree in molecular engineering at MIT before pursuing an MBA at Simon, hasn鈥檛 missed a Bills home game since 1989. And while the team last made the playoffs in 1999, he remains an undaunted optimist. Unlike that lonesome halftime two decades ago, these days he鈥檚 hearing the cheers of his friends and family, including his wife, Christine 鈥93 (MS), 鈥99S (MBA), daughter, Chelsea, and sons, Nate, Rochester freshman Zach, and Luke.
鈥淭heir eyes lit up,鈥 Lyons says, remembering the moment he told his boys what their dad would be doing for a living.
Squad system analyst Peter Linton, who makes up the other half of the team鈥檚 analytics department, says his new colleague鈥檚 kids have good reason to be proud: Lyons鈥檚 addition to the roster strikes a robust balance for the Bills of brains and brawn.
鈥淢ike knows how to get out of the data what nobody has before,鈥 Linton says. 鈥淚t鈥檚 just a great thing to do what you love and to see it manifest on the field.鈥
鈥擬elissa Lang