人妻少妇专区

Alumni Gazette

Recent years have not been easy ones in the newspaper business, but for journalist Louis Hansen 鈥�89 those challenges simply underscore the need to find ways to keep regional papers profitable and engaging鈥攂ecause they are critical to their communities, he says.

That鈥檚 why he鈥檒l spend this academic year at Stanford, as a John S. Knight Journalism Fellow, developing a model for regional papers to produce afternoon tablet publications with exclusive content.

鈥淭he irony of online news and online publications is that more people are consuming the work that daily newspapers do, but newspapers are making less money,鈥� Hansen says. That鈥檚 because advertising, more than subscriptions, is where newspapers have found their profits, and as advertising has migrated online, it has brought less revenue than print advertisements once did.

Last August Hansen鈥檚 paper, The Virginian Pilot, launched an iPad equivalent of an evening paper, for which Hansen is an enterprise and investigative reporter. While most papers have tablet apps, they鈥檙e really a recreation of their website. What the Norfolk, Virginia, paper was doing was unique at the time of the launch: 鈥淲e were delivering stories you wouldn鈥檛 find anywhere else in our publication,鈥� says Hansen.

And the stories found in regional papers are news covered nowhere else, he says. When it comes to city councils, local government, and other regional institutions, newspapers are still the source for investigative journalism and other long-form, quality writing.

Through his Knight fellowship, Hansen鈥攚ho was once sports editor at the 人妻少妇专区 Times and earned a master鈥檚 degree in journalism from NYU鈥攊s hoping to develop a model for other newspapers to follow. He鈥檒l take classes at Stanford in business, design, and other departments to find ways to make tablet publications work better. His goal is to help newspapers publish profitably on tablets and to produce quality journalism that appeals to readers, serves the community, and supports the newspaper.

鈥淚 hope it鈥檚 something practical,鈥� he says, 鈥渟omething that really can help improve what newspapers do.鈥�

鈥擪athleen McGarvey